A press release caught my eye today about a new poison ivy protection lotion being marketed to geocachers.
buji TM is a lotion that offers protection against urushiol, the oil found in poison ivy/oak. The company makes two products, one is a pre-contact lotion, the other is a wash to use if you've already been exposed. Oh, and the pre-contact stuff has an SPF 20 sunscreen too.
Now what I found really amusing is that they didn't use the usual "outdoor enthusiasts" in the press release or say... "hikers." Nope. It "protects geocachers."
My family had a run in with poison ivy while geocaching last summer so I guess maybe there really is something to the marketing spin.
What I don't know is if I should be insulted that the buji TM people know I don't always pay careful attention to where I'm going while looking for a geocache and need their product. Or maybe I should be happy that they do and have something to help me?
It's a toss up.
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